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Sales engineering
Sales engineering is a hybrid of sales and engineering that exists in industrial and commercial markets.
A sales engineer is thus both "a salesperson that understands and can apply engineering" and "an engineer that understands how to sell engineered systems".
Sales Engineers are a critical sales team member in many companies and industries around the world.
Highly successful sales engineers must build and maintain parallel expertise in "soft skill" disciplines such as business acumen, presentation skills, building customer relationships, developing an engagement strategy, and having a thorough understanding of the targeted industry.
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